It’s essential: Brand Storytelling, Content, and Copywriting.

Ready to send + sell, but can’t find the words? Writing good emails and texts is an art, science, and major time investment. I’ll write your emails into your prebuilt email series so that you tell your brand story, pitch your products, and speak to your customers in every email so you realize clicks and converts with every send.

Please, do it all: Comprehensive Ecommerce Marketing.

How do I raise my average order value? What increases and extends customer lifetime value? How do I turn one-time buyers into VIPs? Why so many abandoned carts, and what do I do about it? Is my content making a difference? Am I earning at least 25% of my revenue from email and text message marketing? Need it all? Let’s answer all these questions and more.

From brand storytelling basics (mission, vision, voice + tone, storytelling pillars) to customer research, content strategy to market differentiation, we’ll develop a marketing strategy for your brand based on my knowledge of e-commerce brand marketing, content strategy, and email and text message marketing.

Hire me for full-service support that includes research, strategy, implementation, and execution.

I’m not sure where to start…

3-Month Email + Text Message Kickstart program: 

Your email and text message Welcome Series, Post-Purchase series, and Abandoned Cart emails are the foundational elements that every e-commerce business needs. If your business is just getting started, is established and ready to invest in these channels, or you need to revamp your current sends, this 3-month kickstart will set you up for success.

What happens in the 3-Month Kickstart?

Most e-commerce businesses are lean, nimble, and efficient, and they need and want to stay that way. Three months to setup your core three sends (Welcome, Post-Purchase, Abandoned Cart email and text series) allows for a short-term investment with maximum return. As your email and text revenue streams grow, you will need more support in the form of customer segment strategy, send data analysis, and strategic campaigns, but the initial scope of a 3-month kickstart is the foundation it is all built upon. This also allows your internal team to manage your send automations and campaigns if preferred, calling on me for Tune-Ups when specialized strategy and support is needed for a new initiative, goal, or refresh.

I need ongoing Ecomm Marketing Support…

a la carte services, Email + Text Support

Yes, you can work with me on a custom a scope of work that suits the needs of your business. Whether it is after the 3-month foundational program for month-to-month support, occasional “tune-ups” your email and text message marketing, or to dive into your store and send data and analytics, launch a product, troubleshoot an issue, create a cross-channel campaign, develop targeted sends for specific customer segments, prepare for seasonal marketing (such as Black Friday), develop creative content and brand messaging initiatives, revamp your copy and brand storytelling, and dive into content-driven list grow initiatives.

What type of business is this right for?

• Ecomm brands that are running ads, getting site traffic, capturing emails, selling products, gathering customer data, and gaining traction but haven’t yet harnessed all this to turn on the engine that is email and SMS revenue. For a business like this, you are sitting on a goldmine of cash and customer relationship-building opportunities and you’ll see a quick and impressive ROI on your investment.

• Ecomm brands just getting started, that want to set up email automations while also solidifying their brand story, understanding their ideal customer profile, developing a strategy for promotions and discounts, building a content and send calendar, and weaving together marketing campaigns across channels. For a business like this, investing in email and SMS early will help establish a healthy revenue stream and relationship-building channel without ever missing a beat.

• Ecomm brands with established email marketing that want to mature their strategy, deep-dive their analytics and find new opportunities, get savvy with customer segmentation strategies, refresh automated email flows, and bring a fresh approach to their sends. Also for brands wanting to migrate to a new email service provider (especially when hoping to send both email and SMS from the same platform).

Does your brand want only text message marketing support, strategy, and execution? Sign me up! Scroll to the bottom for more info.

Wrong for?

The brands I work with have a story to tell, a brand to build, excitement about their products, and real care for their customers. They make products that solve a problem, want to delight their customers, and are always striving to find product-market fit. Not your brand? I’m not your gal.

How does the three month kickstart work?

• Months 1 - 3: strategy and analytics, customer insights, copywriting, and automated send buildout.

  • It takes one month to build and write each five-send automated workflow. The first three months will focus on setting up your foundational high-earning email and text message sends: Welcome Series, Post-Purchase, Abandoned Cart. These are the sends that have the highest sales conversion rates, and are most important to nurturing your customers during their purchasing journey. The first three months also include reviewing business goals to determine an integrated strategy, a thorough investigation of customer insights through existing data and send analytics, or if unavailable, developing a researched customer ICP.

• Months 4 and beyond: monitor, test, adjust; advanced segmentation and marketing maturation.

  • Getting the baseline is essential, and then comes optimization. You should aim for 25% of your attributed revenue to come from email and text messaging. To get there, you’ll need to A/B test your sends, sift through your customer data and develop advanced segmentation strategies, and review your analytics to make adjustments that result in more clicks and conversions. This happens over time, and is how your make email and text message marketing a consistent revenue engine that your business can depend upon.

What is included?

Strategy, copy, and building out send campaigns in your email and text service provider.

First, I create a guide that includes your goals, challenges, brand story, ideal customer profile, and insights from available data sources. Next, I build your automation flows within an email service provider, as well as work with you to develop specific strategies dependent on your goals. Finally, populate your sends with emails and text message copy that is compelling and speaks to your customers. This is about 15 emails and texts each, and is the foundation of your email and text marketing channel. I’ll also provide and outline of potential opportunities for optimization, such as advanced customer segmenation strategies and A/B testing.

What is not included?

Graphic design, custom email design or coding, photography, or photo sourcing are not included but can be built in as an additional project with associated costs and time requirements.

What can you expect?

After the three-month intensive, you’ll have a solid email and SMS foundation for your e-commerce business. You’ll feel confident your customers are getting sends they want to open at just the right times, and you’ll start to collect data that will inform the further maturation of your email and SMS marketing. You’ll begin to see your investment pay off and momentum build towards establishing a healthy, consistent email and SMS revenue stream. As you invest in other initiatives such as ads, social media, SEO, partnerships, PR, and media, you’ll know your email and SMS strategy is an effective web that will capture leads, give potential new customers a warm welcome, nurture their interest into a sale, and get them back for a repeat purchase - in short, your investment in email and SMS will make sure that you get the absolute most value out of any advertising, growth marketing, community building, content or other marketing initiatives you invest in.

What are the costs?

Comprehensive Support + Execution

Want me to run your entire email and text message marketing arm? Comprehensive services start at $5k/month and will begin with establishing your foundational sends, then move into promotional campaigns, brand building newsletters, seasonal sales initiatives, sales strategies, and ongoing data and analytics monitoring, A/B testing, and customer segmentation strategies.

Ongoing Strategic Consultation

Need regular advising, strategy, and direction? Minimum work starts at $1k/month and is focused on actionable feedback for your team to execute.

Content Writing

Need someone to write your emails so you can start sending and selling? A standard five email automated series starts at $2k.

Text Message Marketing Services

A new channel with enormous potential for your business. Text message marketing is creative and fun, and the brands that win are those that take to the channel with an eye toward innovation and a commitment to speaking to their customers in a unique and compelling way. I will focus on the text message channel so it’s unique, differentiating, and effective. Starting at $3k/mo with a 3 months minimum includes building out automated send flows (welcome series, post-purchase, abandoned cart) as well as individual sales campaigns.

Ready to get started?

Me too! I can’t wait to meet you, your brand, and help you connect with and delight all your future VIP customers. Reach out to me at leah.schiros@gmail.com and we’ll get started!